Case Study 03
Strategized and Implemented Multi-Channel Fundraising Campaign—Increasing Alumni Donations by 1130%, with 85% More Alumni Donating
SERVICES: CONSULTING & STRATEGY, COPYWRITING, GRAPHIC DESIGN, HTML/CSS CODING FOR EMAIL, PROJECT MANAGEMENT
After meeting with our Alumni Director I sketched out a promotion strategy, gathered content and images, coded and designed emails, designed mailers, and executed various campaigns. The result was an effective donor fundraising campaigns: alumni donations increased 1130% (not a typo), plus 85% more alumni donated. Clearly, giving had not been a high priority for most alumni in years before. Providing them content and stories they were interested in versus an unemotional ask for support proved vital and hopefully inspired the department to continue this strategy.
© 2020 Walter Beck, Philadelphia, Pennsylvania