Case Study 01
Expanding a Personal Training Business, Developing a Stronger Online Presence, and Mastering New Skills
“These tips you give me are really helpful! I am glad you are by my side through this process.”
JIM HART, OWNER OF HARTBODY HEALTH
SERVICES: CONSULTING & COACHING, COPYWRITING, IDENTITY SYSTEM, GRAPHIC DESIGN, VIDEO PRODUCTION, WEBSITE REDESIGN
We started with some exercises to revisit who Hartbody clients are, what direction Jim wanted to take the business, and how to communicate this using a consistent visual look and strategic communications. We met regularly and I culled through documents to format, edit, and create concise, impactful content for his new website, blog, handouts, and more. Then we got to work producing 63 videos for his YouTube Channel and building his online program.
© 2020 Walter Beck, Philadelphia, Pennsylvania