Case Study 02
Reaching Sales & Attendance Goals for a Major Fundraising Event While Reconnecting Fellows to PiLA's Mission
"Walter produced high-quality creative work very quickly and took the initiative to innovate beyond what we asked. Walter has good ideas and an excellent eye for color; he is very easy to work with, and is generous with his time."
MICHAEL S., PROJECT MANAGER
SERVICES: CONSULTING & TUTORIALS, COPYWRITING, GALA BROCHURE, GRAPHIC DESIGN, IDENTITY SYSTEM, 15TH-ANNIVERSARY VIDEO
After our initial call, collecting materials, and researching/grabbing content from social media it was clear the 15th-Anniversary should be a core narrative in our communications. Within two weeks I presented a design proof featuring a bold visual identity system and drafts of logo and social media graphics.
A small team—one paid position and a few sporadic volunteers, I knew what I provided had to be simple enough and be done with software staff had access to. This factored into deciding what fonts to use, programs to do videos in, and creating Photoshop templates new images could be dropped in with.
I updated their social media sites with new digital artwork, provided guidance and artwork for the website, and worked with the director and a volunteer to craft taglines and marketing copy. A request for a video came in. I sent a draft to Michael and he published it. My goal was to polish it up and have someone with a Spanish accent record the audio. Lastly, I created the gala booklet when that request came in.
© 2020 Walter Beck, Philadelphia, Pennsylvania